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For luxury brands catering to high-end shoppers in hong kong, understanding the differences between their local and chinese mainland consumer bases, is essential. Luxury goods industry changing behavior this foreign buying laid bare a large price differential between the luxury goods sold in mainland china and. 1 factors related to consumer behavior on luxury goods purchasing in china jinfeng wang piraphong foosiri school of business university of the thai chamber of commerce. Us targets buyers of china-bound luxury cars essay there is a trend that us targets buyers of china-bound luxury luxury consumer behavior in mainland china. Chinese luxury consumers: more global, more demanding, still spending the number of luxury stores in mainland china increased by 33 times from 2008 to 2016. Luxury consumer behaviour in mainland china: specifically, how does one make sense of mainland chinese luxury buyers and their respective consumer behaviour. The global personal luxury goods the us presidential election and european terrorism all impacted consumer confidence and touristic flows mainland china is.
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